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Strategy
Define the direction to focus on value creation. Product strategy is the high-level plan that outlines a product's vision, goals, and how it will achieve them within the market. It defines what the product aims to accomplish and how it aligns with the company's overall objectives. By focusing on value, a solid product strategy ensures that the product addresses genuine customer needs and solves real problems, thereby creating meaningful value for both the users and the business. It sets the direction for delivering benefits that differentiate the product and make it indispensable to its target audience.
Discovery
Uncover what creates value.
Delivery
Product delivery encompasses the execution phase where validated ideas are transformed into a tangible product or feature that customers can use. It involves development, testing, deployment, and maintenance. By focusing on value, product delivery aims to efficiently bring high-quality solutions to market that meet or exceed customer expectations. Effective delivery ensures that the value identified during product discovery is realized, providing users with reliable and valuable products while achieving business goals such as revenue growth and market penetration.
Latest Articles
Understanding Product Discovery
In the rapidly evolving world of product development, creating products that genuinely resonate with users is a complex challenge. Product discovery emerges as a crucial practice that helps teams navigate this complexity, ensuring that the products they build solve real problems for real people. Esteemed product discovery coach Teresa Torres has been instrumental in shaping contemporary understanding of this practice. This article delves into what product discovery is, highlighting key insights from Torres' expertise.
Segmenting Target Companies by Size and Needs
Focusing on the right industries enhances the relevance and effectiveness of B2B SaaS solutions within Dynamics 365. By targeting sectors that can benefit most from extended ERP capabilities, product managers can deliver tailored solutions that address industry-specific challenges.