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Direction
Set the direction to focus on value creation. Product strategy is the high-level plan that outlines a product's vision, goals, and how it will achieve them within the market. It defines what the product aims to accomplish and how it aligns with the company's overall objectives. By focusing on value, a solid product strategy ensures that the product addresses genuine customer needs and solves real problems, thereby creating meaningful value for both the users and the business. It sets the direction for delivering benefits that differentiate the product and make it indispensable to its target audience.
Discovery
Uncover what creates value.
Delivery
Product delivery encompasses the execution phase where validated ideas are transformed into a tangible product or feature that customers can use. It involves development, testing, deployment, and maintenance. By focusing on value, product delivery aims to efficiently bring high-quality solutions to market that meet or exceed customer expectations. Effective delivery ensures that the value identified during product discovery is realized, providing users with reliable and valuable products while achieving business goals such as revenue growth and market penetration.