99agile
Kristoffer Bohmann's articles on agile product management

Product Discovery

Uncover what creates value.

Sections

  • Product Discovery - Product Discovery is the exploratory phase where teams seek to understand user needs, market demands, and potential solutions before investing heavily in development. The focus on value here means engaging in activities like user interviews, market research, and prototyping to uncover real problems worth solving. By validating ideas early, teams can avoid building features that don't resonate with users. The goal is to identify opportunities that will provide significant value to customers, ensuring that the product solves meaningful problems and delivers outcomes that users truly care about.
  • Market Segmentation and Targeting - Identifying and understanding the specific businesses and roles that will benefit most from our B2B SaaS solutions within Dynamics 365.
  • User Empathy - User Empathy and Customer Advocacy.
  • Customer Research - Customer Research and Feedback Integration