99agile
Kristoffer Bohmann's articles on agile product management

Market Segmentation and Targeting

Identifying and understanding the specific businesses and roles that will benefit most from our B2B SaaS solutions within Dynamics 365.

Identifying Key Industries for Dynamics 365 SaaS Solutions

Focusing on the right industries enhances the relevance and effectiveness of B2B SaaS solutions within Dynamics 365. By targeting sectors that can benefit most from extended ERP capabilities, product managers can deliver tailored solutions that address industry-specific challenges.
Selecting the appropriate industries is vital for the success of B2B SaaS solutions built within Dynamics 365. Industries such as manufacturing, retail, and professional services often have complex operational needs that standard ERP systems may not fully address. For example, manufacturing companies require intricate supply chain management and inventory control, while retail businesses need robust point-of-sale integrations and customer relationship management. By honing in on these industries, product managers can develop specialized features that cater to unique workflows and compliance requirements. This targeted approach not only makes the product more attractive to potential clients but also positions it as a specialized solution in a crowded market. Understanding industry trends, regulatory environments, and common pain points allows for the creation of a product that resonates with industry leaders and decision-makers.

Segmenting Target Companies by Size and Needs

Focusing on the right industries enhances the relevance and effectiveness of B2B SaaS solutions within Dynamics 365. By targeting sectors that can benefit most from extended ERP capabilities, product managers can deliver tailored solutions that address industry-specific challenges.
Selecting the appropriate industries is vital for the success of B2B SaaS solutions built within Dynamics 365. Industries such as manufacturing, retail, and professional services often have complex operational needs that standard ERP systems may not fully address. For example, manufacturing companies require intricate supply chain management and inventory control, while retail businesses need robust point-of-sale integrations and customer relationship management. By honing in on these industries, product managers can develop specialized features that cater to unique workflows and compliance requirements. This targeted approach not only makes the product more attractive to potential clients but also positions it as a specialized solution in a crowded market. Understanding industry trends, regulatory environments, and common pain points allows for the creation of a product that resonates with industry leaders and decision-makers.