Direction

Set the direction to focus on value creation. Product strategy is the high-level plan that outlines a product's vision, goals, and how it will achieve them within the market. It defines what the product aims to accomplish and how it aligns with the company's overall objectives. By focusing on value, a solid product strategy ensures that the product addresses genuine customer needs and solves real problems, thereby creating meaningful value for both the users and the business. It sets the direction for delivering benefits that differentiate the product and make it indispensable to its target audience.

Sections

• Writing Value Propositions - How to write compelling Value Propositions for ERP applications.
• Success Metrics Definition - Identifying key performance indicators to track progress and inform decision-making. Establishing clear metrics for success using OKRs & KPIs.
• Monetization and Business Model - Deciding on revenue streams and financial viability.
• Market Trends and Emerging Technologies - Staying ahead by anticipating changes in the market landscape.
• Prioritizing Initiatives - Focusing resources on the most impactful areas.
• Product Roadmap - Product roadmaps translate strategic vision into executable plans, serving as the connective tissue between high-level business goals and day-to-day development activities. For software companies with multiple business units and diverse product portfolios, effective roadmapping becomes both more crucial and more challenging. This article examines the common problems in product direction, discovery, and delivery—and provides practical approaches to address them through strategic roadmapping.
• Architecture decision record (ADR) - An Architecture Decision Record (ADR) is a document that captures important architectural decisions made during the development of a software system, along with their context and consequences. ADRs serve as a valuable tool for documenting, communicating, and preserving the reasoning behind significant design choices.
• Product Information Architecture for Complex Software Companies - Setting direction in complex software organizations: Product Information Architecture (PIA) provides the strategic framework that enables software companies to organize, understand, and communicate about their products. For organizations with multiple business units, product lines, and offerings targeting various industries, a well-designed PIA becomes essential for setting clear product direction and maintaining strategic alignment across the organization.